Barb Perfume: A Scent of Primal Strength

Barb Team's Innovative Approach to Men's Fragrance Packaging

The Barb Team drew inspiration from a simple question: What kind of perfume would stand out in a market full of trendy and glossy brands? The answer was found in nature and the primal strength of stone. The team envisioned a fragrance that reflects a man's personality, savage power, and courage. This led to the creation of Barb Perfume, a brand for men whose spirit is eager to break through concrete walls and whose boundaries extend beyond the world.

What sets Barb Perfume apart from other brands is its unique packaging. The flask is made of stone, symbolizing simplicity, individuality, and strength. Encased in a transparent plastic cube, the flask's natural essence is not hidden, and the illusion of floating gives a sense of weightlessness. The brand does not use a logo in the traditional sense, as it contradicts the philosophy of a free and fearless spirit. Instead, Barb Perfume positions the man himself as the brand, making it an absolute extension of its owner's personality.

The packaging's rough calligraphy, made with wooden sticks, emphasizes the savage nature of Barb. The package dimensions are 120 x 120 mm, a decent shape that holds the spirit of its owner. The design process, which started in October 2013 and concluded in December 2013, involved a thorough study of the perfume market and target audience. The team discovered that most men's perfume advertisements appeal to women, leading them to create a truly masculine brand that appeals directly to men.

The challenge was to create a package that would stand out in a market full of glossy perfume flasks and find a shape that reflects a man's personality, savage power, and courage. The result is a perfume brand that stands out in a crowded market, reflecting the man's personality and power. The fluid identity of the brand, which does not use a logo in the traditional sense, embodies the philosophy of Barb: a free and fearless spirit.

Barb Perfume's innovative approach to packaging design has not gone unnoticed. The design was awarded Platinum in the A' Packaging Design Award in 2015. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and make the world a better place. Barb Perfume is indeed a defining aesthetic of an era, advancing the boundaries of art, science, design, and technology.